How’s your 2022?

We’ve had a year, and it’s only half over. While we’ve managed 200 wine SKUS being transitioned to a new printer and produced 100s of renders for a seaweed snack, much of the year has been joyously spent supporting small businesses. Oh, and there was that month lost to some horrible virus. #vaccinated

Do you really want this color gold, or that color gold? Many details in transitioning SKUS

Single pack, multipack folding cartons and cello, displays, and Amazon compliant renders for Gimme

Large projects are time consuming and demand spot-on project management. We used Airtable for tracking and sharing status on these large projects. We stay nimble with the tools we use, depending on the needs of the client and the project.

Much of this spring was focused on a blue sky salad kit ideation–doing competitive benchmarks, research and ideation. Different from much of our work, but fascinating. That project was managed through a Sharepoint site. Whatever the needs of the client, we are there. And, we can help you find a tool if you need it–Pageproof, for example, was introduced to clients for easy online approvals for a couple of projects this year.

We find a lot of satisfaction with startups and entrepreneurs. For those folks, communication is usually through email, zooms and phone. Solving small business challenges and improving their branding is our happy place. We spent a lot of time this year helping a Malibu jam company source their jar–no small feat in the current market, and then updating the look and feel of their sell sheets and recipe cards. We have a digital printer partner to economically print a small quantity.

Sourcing this hexagonal jar saved the client from having to update all the imagery on their website

Printed sell sheets provide a tangible conversation starter

In support of our small business friends, we have also partnered with a social media maven who focuses on small businesses. Having worked for a startup, she knows the challenges of content creation, regular posting and engagement. As a designer, she is able to leverage your assets in building out a social calendar. If you’d like an introduction, let me know. (We mainly communicate thru Slack, as we do with most of our design team. So. Many. Tools.)

And, of course, we’re still helping produce straight up wine! Cheers to small producers and new product launches whilst navigating complex supply chain issues, getting press time and getting to market.